A famous motto of the Saab corporation “Born from jets” reflects in some way the history of the first Saab car. It was made by 16 aircraft design engineers and so was based on the aircraft design. The meaning of a motto is that the quality and reliability of Saab cars may be equalized with the quality and reliability of airplanes. These days Saab cars manufacture is realized by General Motors corporation, but Saab aeroplane subdivision is still governed by the Swedes. So let's take an excursion into the history of Saab corporation.
The brand Saab made its appearance in 1937 with the production of aeroplanes for the Swedish Air Force. From then on it has focused on construction of military jets, including fighter aircrafts for NATO. Thanks to their high quality Saab aircrafts were recognized throughout the world.
Since 1949 Saab experts have been involved in the projection of well-engineered automobiles. The peculiarity of Saab cars consists in the aerodynamic design that assists in fuel economy. This distinctive feature is observed in all Saab models. Reliability is one of basic priorities of Saab vehicles. The experts of this corporation use the latest technological achievements to make their automobiles safe and modern. Among such innovations there are: self-repairing bumpers, self-cleaning headlights, turbo charged engines, air filters and so forth.
In 1980s due to the global economy growth and the spread of multinational corporations the Saab corporation was confronted with difficulties in keeping its position on the market. This led to the separation of the Saab automobile sub-unit and its selling to a number of investors. The main investor has become General Motors that owns 50% of the business.
The range of Saab models has recently been supplemented with the first sport utility vehicle (SUV). All the other models are regularly updated in correspondence with the demands of the market. But still, there are argues about increasing influence of GM company. Numerous discussions are led concerning the ability of Saab to keep its uniqueness and to compete with such celebrated European makes as Volvo, Mercedes and BMW.
In spite of all these facts the amateurs of Saab cars don't lose hope that its aircraft heritage will help them to design unique and reliable automobiles.
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